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S7 Airlines chooses OpenJaw t-Retail Platform to power online retailing strategy

July 10, 2012

27 April 2012 DUBLIN – One of Russia’s largest airlines and oneworld alliance member, S7 Airlines and OpenJaw Technologies, a leading online technology partner of the world’s biggest travel brands, have today announced a landmark implementation which sees S7 Airlines becoming OpenJaw’s first new client on the recently launched t-Retail Platform. It also marks the deployment of OpenJaw’s new Managed Service delivery model, a transaction based model which focuses on partnership to deliver travel retailing success.

S7 Airlines selected the OpenJaw t-Retail Platform in order to enhance its retail offering to passengers. The airline will now be able to deliver an integrated online shopping experience to its 6 million[i] customers and loyalty members. S7 Airlines customers are now inspired to shop for a range of travel products including air, hotel, car and insurance from a variety of sources, seamlessly on the airline website. As such the airline does not hand over the customer to a white label provider and retains ownership of the customer throughout their online journey.

The t-Retail Platform will enable S7 Airlines to significantly differentiate itself from its competitors in a number of key areas:

  • easy pricing and availability adjustment of travel products by airline business managers
  • ability to offer unique high margin, contracted inventory directly sourced from suppliers

The airline will also benefit from increased conversions through the delivery of intelligent retailing strategies, such as the compelling cross-sell of travel products within the booking flow.

Until now OpenJaw has typically deployed its technology in an Enterprise delivery model with services hosted by OpenJaw’s clients in-house. OpenJaw’s clients can now choose to access the t-Retail Platform as a Managed Service. A reduced up-front investment and monthly transaction model ensures that Managed Service clients benefit from ready access to the t-Retail Platform. A new Managed Service Division deploys, manages and maintains the production platforms for all its Managed Service clients, and clients benefit from on-going platform upgrades. The Managed Service Division will work closely with S7 Airlines to drive sales and conversions of travel products sold on its site.

“We chose the t-Retail Platform because of the new opportunities it opens up for us, and the keen competitive advantage it affords,” said Dmitry Chuyko, E-Business Director, S7 Airlines. “We want to provide the best online experience possible for our customers. OpenJaw’s t-Retail Platform delivers this by enabling them to shop for a full range of products on one site and in one shopping basket. What’s more they also benefit from great value, relevant deals from S7 Airlines and our partners. Importantly for us and our customers they are retained under the trusted S7 brand for their entire journey.”

“There is significant potential for travel companies to succeed in the region and to pioneer new and better ways of selling travel. We look forward to helping our new partner S7 Airlines to grow its business at this exciting time and significantly increase revenues through the realisation of t-Retailing excellence,” said Kieron Branagan, CEO, OpenJaw.

OpenJaw’s t-Retailing concept has been developed on the back of OpenJaw’s long history in delivering online travel technology solutions to the travel industry. Based on the principles of Inspiration, Personalisation, Differentiation and Conversion, it outlines a blueprint for travel retailing success.

Future plans for S7 Airline’s web service include the deployment of inspiring, targeted promotions featuring real-time pricing in addition to dynamic packaging.

The service is now live and available at www.s7.ru.


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